Rocky Soccer Academy Essays

Rocky Soccer Academy Essays Rocky Soccer Academy Paper Rocky Soccer Academy Paper Case Study: #3 Rocky Soccer Academy Case Assessment Worksheet Using Case Study #3, Complete the Worksheet Provided. Use this document as your format. Answer each section within the document retaining the questions to indicate your sections. I. Evaluate Henning’s options for growing Rocky’s customer base, including: A. What are Henning’s objectives? What resources does he have? Henning’s first objective is to have a larger facility built more suited for soccer training. The awareness for his program is close to 100 percent in Fort Collins but limited in surrounding cities. His second objective is to increase awareness of his program in surrounding cities. His third objective is to gain more customers in surrounding areas and try to retain his current customers who leave the program at the age of fourteen and fifteen. His current resources are the 600 kids he trains every year. His second resource is the quality of coaches he has on his staff. His coaches are experienced soccer players who are playing professionally over seas and playing at the collegiate level. B. What elements of consumer behavior might influence his decision? Henning would be influenced in his decision by a personal need. Perreault Jr, Cannon, and McCarthy state that personal needs are concerned with an individual’s need for personal satisfaction. Examples include accomplishment, fun, freedom, and relaxation ¬- as well as a desire to make the world a better place (117). Henning obviously enjoys working with young people. His passion was so strong that it forced him to resign from his employment at the meat packing plant to teach soccer full time. With his coaching some of his customers have gone on to win national championships in the Fort Collins area. To see his customers find success on the soccer field must give him a sense of satisfaction and accomplishment. He may want to bring this excitement to the surrounding areas, which would lead to full fill a social need. â€Å"Social needs are concerned with love, friendship, status, and esteem-things that involve a person’s interaction with others† (Perreault Jr, Cannon, and McCarthy 117). With his customers winning tournaments and finding success with his coaching they can share it with friends and family displaying the benefits of his coaching. Henning having success in Fort Collins would give him the confidence to enter new markets in the surrounding areas. C. What are the pros and cons of each option? The first option is to try to increase retention by developing programs targeted at kids over 14. His pros would be that he already has resources in place. The company image has a very good reputation as well. Henning’s soccer training business is one of the few companies providing soccer training. The con would be loss of interest in soccer. Soccer in America is the least popular sport in America. Baseball, football, and basketball are more wildly popular with teenagers. The second option is to develop a marketing strategy that would encourage his current customers to buy more. The pro in getting current customers to buy more would be customer retention and more revenue stream without entering into other markets. Henning could focus more attention on his current customers. The con would be missed opportunities in other markets. The third option is to try and grow the business by entering new markets and acquiring new customers in the age range of 6 to 9 years old. The pro in this option would be if customers that reach the age of fourteen and fifteen lose interest and stop receiving soccer training, he would have younger kids to fall back on in new markets. He would also have his facility and resources in place. The con would be Henning having to increase his staff to manage new customers. The fourth option is to serve more kids from Loveland, Longmont, and Greeley. The pro in option four is those cities are closer to Fort Collins and the populations combined number 140,000. There are some competitive soccer teams and very little soccer training, which means there is a need for soccer training. The cons would be the 25 mile distance from Fort Collins and the possibility that the population is not as passionate about soccer. D. Rank the options from strongest to weakest and explain why. Option 4 is to serve more kids from Loveland, Longmont, and Greeley. It is the strongest because Henning is already serving a few kids from those areas. The population combined is higher than Fort Collins. Soccer training is limited in the area. He would have more opportunities to advertise his business at soccer events in the local area. Option 2 is to develop a marketing strategy that would encourage his current customers to buy more. It is the second most attractive in that he already has a strong customer base. Product development in this area could retain customers and attract new customers. Option 1 is to retain kids that reach the age of 14 or 15 years. It is a weaker option because it focuses too much on the older kids and Henning will have to compete with other sports. To keep the older kids interested in soccer would require the sports popularity to increase, but that is difficult because in America basketball, baseball, and football are the most popular. Option 4 is to grow the business by entering new markets and acquiring new customers that range in age 6 to 9 years old. This option is the least attractive because 6 to 9 year olds would have to train under a different program, which would change the whole product. II. Select the two options you consider the most likely to be successful, defend your choice and develop marketing strategy for the two options. The first option I selected was option 4. Rocky soccer academy is well established in Fort Collins and has a great reputation in the community. Many of its customers from Fort Collins compete locally and all over the nation. Some have gone on to win national titles. Great coaching from Henning and his staff has produced positive results. All of these factors I felt were strengths. In the surrounding areas of Loveland, Longmont, And Greeley there is very little soccer training in the areas. With very little soccer training in the area, a good opportunity presented itself. The populations combined are 140,000. The population in Fort Collins is 110,000 and about 600 kids in that population acquire soccer training. From the surrounding areas Henning could possibly gain close to 600 more kids. If Henning were to gain more customers from the surrounding areas, it would justify building a larger facility. I chose to have the facility in Fort Collins. By having the facility located in Fort Collins this could turn away potential customers, making the location a weakness. To make acquiring Rocky soccer academy services more attractive, Henning could offer a one week trial free of charge and a 20 percent discount for 6 months. During the free trial period Henning can show with his coaching staff what differentiates his company from other alternatives. This would be the opportunity to sell Rocky soccer academies services, which should result in more customers. The second option I chose was option 2. Henning’s target market is current customers. I decided that he should offer a physical conditioning program that is tailored for soccer players to go along with soccer training. The added equipment needed to run this new program would justify building a larger facility. The larger facility will be built in Fort Collins. His reputation and his coaching staff are all strengths. A weakness I saw was the current customers may not see much of a point in conditioning. To alleviate some of those concerns a special promotion is needed. The first two weeks of the program would be free, giving customers an opportunity to see if they improved on the field. For those who choose to take part in the conditioning program a price increased will occur and they will have special privileges like use of a hot tub.

Rocky Soccer Academy Essays

Rocky Soccer Academy Essays Rocky Soccer Academy Paper Rocky Soccer Academy Paper Case Study: #3 Rocky Soccer Academy Case Assessment Worksheet Using Case Study #3, Complete the Worksheet Provided. Use this document as your format. Answer each section within the document retaining the questions to indicate your sections. I. Evaluate Henning’s options for growing Rocky’s customer base, including: A. What are Henning’s objectives? What resources does he have? Henning’s first objective is to have a larger facility built more suited for soccer training. The awareness for his program is close to 100 percent in Fort Collins but limited in surrounding cities. His second objective is to increase awareness of his program in surrounding cities. His third objective is to gain more customers in surrounding areas and try to retain his current customers who leave the program at the age of fourteen and fifteen. His current resources are the 600 kids he trains every year. His second resource is the quality of coaches he has on his staff. His coaches are experienced soccer players who are playing professionally over seas and playing at the collegiate level. B. What elements of consumer behavior might influence his decision? Henning would be influenced in his decision by a personal need. Perreault Jr, Cannon, and McCarthy state that personal needs are concerned with an individual’s need for personal satisfaction. Examples include accomplishment, fun, freedom, and relaxation ¬- as well as a desire to make the world a better place (117). Henning obviously enjoys working with young people. His passion was so strong that it forced him to resign from his employment at the meat packing plant to teach soccer full time. With his coaching some of his customers have gone on to win national championships in the Fort Collins area. To see his customers find success on the soccer field must give him a sense of satisfaction and accomplishment. He may want to bring this excitement to the surrounding areas, which would lead to full fill a social need. â€Å"Social needs are concerned with love, friendship, status, and esteem-things that involve a person’s interaction with others† (Perreault Jr, Cannon, and McCarthy 117). With his customers winning tournaments and finding success with his coaching they can share it with friends and family displaying the benefits of his coaching. Henning having success in Fort Collins would give him the confidence to enter new markets in the surrounding areas. C. What are the pros and cons of each option? The first option is to try to increase retention by developing programs targeted at kids over 14. His pros would be that he already has resources in place. The company image has a very good reputation as well. Henning’s soccer training business is one of the few companies providing soccer training. The con would be loss of interest in soccer. Soccer in America is the least popular sport in America. Baseball, football, and basketball are more wildly popular with teenagers. The second option is to develop a marketing strategy that would encourage his current customers to buy more. The pro in getting current customers to buy more would be customer retention and more revenue stream without entering into other markets. Henning could focus more attention on his current customers. The con would be missed opportunities in other markets. The third option is to try and grow the business by entering new markets and acquiring new customers in the age range of 6 to 9 years old. The pro in this option would be if customers that reach the age of fourteen and fifteen lose interest and stop receiving soccer training, he would have younger kids to fall back on in new markets. He would also have his facility and resources in place. The con would be Henning having to increase his staff to manage new customers. The fourth option is to serve more kids from Loveland, Longmont, and Greeley. The pro in option four is those cities are closer to Fort Collins and the populations combined number 140,000. There are some competitive soccer teams and very little soccer training, which means there is a need for soccer training. The cons would be the 25 mile distance from Fort Collins and the possibility that the population is not as passionate about soccer. D. Rank the options from strongest to weakest and explain why. Option 4 is to serve more kids from Loveland, Longmont, and Greeley. It is the strongest because Henning is already serving a few kids from those areas. The population combined is higher than Fort Collins. Soccer training is limited in the area. He would have more opportunities to advertise his business at soccer events in the local area. Option 2 is to develop a marketing strategy that would encourage his current customers to buy more. It is the second most attractive in that he already has a strong customer base. Product development in this area could retain customers and attract new customers. Option 1 is to retain kids that reach the age of 14 or 15 years. It is a weaker option because it focuses too much on the older kids and Henning will have to compete with other sports. To keep the older kids interested in soccer would require the sports popularity to increase, but that is difficult because in America basketball, baseball, and football are the most popular. Option 4 is to grow the business by entering new markets and acquiring new customers that range in age 6 to 9 years old. This option is the least attractive because 6 to 9 year olds would have to train under a different program, which would change the whole product. II. Select the two options you consider the most likely to be successful, defend your choice and develop marketing strategy for the two options. The first option I selected was option 4. Rocky soccer academy is well established in Fort Collins and has a great reputation in the community. Many of its customers from Fort Collins compete locally and all over the nation. Some have gone on to win national titles. Great coaching from Henning and his staff has produced positive results. All of these factors I felt were strengths. In the surrounding areas of Loveland, Longmont, And Greeley there is very little soccer training in the areas. With very little soccer training in the area, a good opportunity presented itself. The populations combined are 140,000. The population in Fort Collins is 110,000 and about 600 kids in that population acquire soccer training. From the surrounding areas Henning could possibly gain close to 600 more kids. If Henning were to gain more customers from the surrounding areas, it would justify building a larger facility. I chose to have the facility in Fort Collins. By having the facility located in Fort Collins this could turn away potential customers, making the location a weakness. To make acquiring Rocky soccer academy services more attractive, Henning could offer a one week trial free of charge and a 20 percent discount for 6 months. During the free trial period Henning can show with his coaching staff what differentiates his company from other alternatives. This would be the opportunity to sell Rocky soccer academies services, which should result in more customers. The second option I chose was option 2. Henning’s target market is current customers. I decided that he should offer a physical conditioning program that is tailored for soccer players to go along with soccer training. The added equipment needed to run this new program would justify building a larger facility. The larger facility will be built in Fort Collins. His reputation and his coaching staff are all strengths. A weakness I saw was the current customers may not see much of a point in conditioning. To alleviate some of those concerns a special promotion is needed. The first two weeks of the program would be free, giving customers an opportunity to see if they improved on the field. For those who choose to take part in the conditioning program a price increased will occur and they will have special privileges like use of a hot tub.

Rocky Soccer Academy Essays

Rocky Soccer Academy Essays Rocky Soccer Academy Paper Rocky Soccer Academy Paper Case Study: #3 Rocky Soccer Academy Case Assessment Worksheet Using Case Study #3, Complete the Worksheet Provided. Use this document as your format. Answer each section within the document retaining the questions to indicate your sections. I. Evaluate Henning’s options for growing Rocky’s customer base, including: A. What are Henning’s objectives? What resources does he have? Henning’s first objective is to have a larger facility built more suited for soccer training. The awareness for his program is close to 100 percent in Fort Collins but limited in surrounding cities. His second objective is to increase awareness of his program in surrounding cities. His third objective is to gain more customers in surrounding areas and try to retain his current customers who leave the program at the age of fourteen and fifteen. His current resources are the 600 kids he trains every year. His second resource is the quality of coaches he has on his staff. His coaches are experienced soccer players who are playing professionally over seas and playing at the collegiate level. B. What elements of consumer behavior might influence his decision? Henning would be influenced in his decision by a personal need. Perreault Jr, Cannon, and McCarthy state that personal needs are concerned with an individual’s need for personal satisfaction. Examples include accomplishment, fun, freedom, and relaxation ¬- as well as a desire to make the world a better place (117). Henning obviously enjoys working with young people. His passion was so strong that it forced him to resign from his employment at the meat packing plant to teach soccer full time. With his coaching some of his customers have gone on to win national championships in the Fort Collins area. To see his customers find success on the soccer field must give him a sense of satisfaction and accomplishment. He may want to bring this excitement to the surrounding areas, which would lead to full fill a social need. â€Å"Social needs are concerned with love, friendship, status, and esteem-things that involve a person’s interaction with others† (Perreault Jr, Cannon, and McCarthy 117). With his customers winning tournaments and finding success with his coaching they can share it with friends and family displaying the benefits of his coaching. Henning having success in Fort Collins would give him the confidence to enter new markets in the surrounding areas. C. What are the pros and cons of each option? The first option is to try to increase retention by developing programs targeted at kids over 14. His pros would be that he already has resources in place. The company image has a very good reputation as well. Henning’s soccer training business is one of the few companies providing soccer training. The con would be loss of interest in soccer. Soccer in America is the least popular sport in America. Baseball, football, and basketball are more wildly popular with teenagers. The second option is to develop a marketing strategy that would encourage his current customers to buy more. The pro in getting current customers to buy more would be customer retention and more revenue stream without entering into other markets. Henning could focus more attention on his current customers. The con would be missed opportunities in other markets. The third option is to try and grow the business by entering new markets and acquiring new customers in the age range of 6 to 9 years old. The pro in this option would be if customers that reach the age of fourteen and fifteen lose interest and stop receiving soccer training, he would have younger kids to fall back on in new markets. He would also have his facility and resources in place. The con would be Henning having to increase his staff to manage new customers. The fourth option is to serve more kids from Loveland, Longmont, and Greeley. The pro in option four is those cities are closer to Fort Collins and the populations combined number 140,000. There are some competitive soccer teams and very little soccer training, which means there is a need for soccer training. The cons would be the 25 mile distance from Fort Collins and the possibility that the population is not as passionate about soccer. D. Rank the options from strongest to weakest and explain why. Option 4 is to serve more kids from Loveland, Longmont, and Greeley. It is the strongest because Henning is already serving a few kids from those areas. The population combined is higher than Fort Collins. Soccer training is limited in the area. He would have more opportunities to advertise his business at soccer events in the local area. Option 2 is to develop a marketing strategy that would encourage his current customers to buy more. It is the second most attractive in that he already has a strong customer base. Product development in this area could retain customers and attract new customers. Option 1 is to retain kids that reach the age of 14 or 15 years. It is a weaker option because it focuses too much on the older kids and Henning will have to compete with other sports. To keep the older kids interested in soccer would require the sports popularity to increase, but that is difficult because in America basketball, baseball, and football are the most popular. Option 4 is to grow the business by entering new markets and acquiring new customers that range in age 6 to 9 years old. This option is the least attractive because 6 to 9 year olds would have to train under a different program, which would change the whole product. II. Select the two options you consider the most likely to be successful, defend your choice and develop marketing strategy for the two options. The first option I selected was option 4. Rocky soccer academy is well established in Fort Collins and has a great reputation in the community. Many of its customers from Fort Collins compete locally and all over the nation. Some have gone on to win national titles. Great coaching from Henning and his staff has produced positive results. All of these factors I felt were strengths. In the surrounding areas of Loveland, Longmont, And Greeley there is very little soccer training in the areas. With very little soccer training in the area, a good opportunity presented itself. The populations combined are 140,000. The population in Fort Collins is 110,000 and about 600 kids in that population acquire soccer training. From the surrounding areas Henning could possibly gain close to 600 more kids. If Henning were to gain more customers from the surrounding areas, it would justify building a larger facility. I chose to have the facility in Fort Collins. By having the facility located in Fort Collins this could turn away potential customers, making the location a weakness. To make acquiring Rocky soccer academy services more attractive, Henning could offer a one week trial free of charge and a 20 percent discount for 6 months. During the free trial period Henning can show with his coaching staff what differentiates his company from other alternatives. This would be the opportunity to sell Rocky soccer academies services, which should result in more customers. The second option I chose was option 2. Henning’s target market is current customers. I decided that he should offer a physical conditioning program that is tailored for soccer players to go along with soccer training. The added equipment needed to run this new program would justify building a larger facility. The larger facility will be built in Fort Collins. His reputation and his coaching staff are all strengths. A weakness I saw was the current customers may not see much of a point in conditioning. To alleviate some of those concerns a special promotion is needed. The first two weeks of the program would be free, giving customers an opportunity to see if they improved on the field. For those who choose to take part in the conditioning program a price increased will occur and they will have special privileges like use of a hot tub.

Civil War Battle of Stones River

Civil War Battle of Stones River The Battle of Stones River was fought December 31, 1862, to January 2, 1863, during the American Civil War (1861-1865). On the Union side,  Major General William S. Rosecrans  led 43,400 men while Confederate  General Braxton Bragg  led 37,712 men. Background In the wake of the Battle of Perryville on October 8, 1862, Confederate forces under General Braxton Bragg began retreating south from Kentucky. Reinforced by troops under Major General Edmund Kirby Smith, Bragg ultimately halted at Murfreesboro, TN. Renaming his command the Army of Tennessee, he began a massive overhaul of its leadership structure. When complete, the army was divided into two corps under Lieutenant Generals William Hardee and Leonidas Polk. The armys cavalry was led by the young Brigadier General Joseph Wheeler. Though a strategic victory for the Union, Perryville resulted in changes on the Union side as well. Displeased with the slowness of Major General Don Carlos Buell actions following the battle, President Abraham Lincoln relieved him in favor of Major General William S. Rosecrans on October 24. Though warned that inaction would lead to his removal, Rosecrans delayed in Nashville as he organized the Army of the Cumberland and re-trained his cavalry forces. Under pressure from Washington, he finally moved out on December 26. Planning for Battle Moving southeast, Rosecrans advanced in three columns led by Major Generals Thomas Crittenden, George H. Thomas, and Alexander McCook. Rosecrans line of advance was intended as a turning movement against Hardee whose corps was at Triune. Recognizing the danger, Bragg ordered Hardee to rejoin him at Murfreesboro. Approaching the town along the Nashville Turnpike and Nashville Chattanooga Railroad, Union forces arrived on the evening of December 29. The next day, Rosecrans men moved into line two miles northwest of Murfreesboro (Map). Much to Braggs surprise, Union forces did not attack on December 30. For December 31, both commanders developed similar plans calling for a strike against the others right flank. While Rosecrans intended to attack after breakfast, Bragg ordered his men to prepare to advance at dawn. For the assault, he shifted the bulk of Hardees corps to the west side of Stones River where it joined with Polks men. One of Hardees divisions, led by Major General John C. Breckinridge, remained on east side to the north of Murfreesboro. The Union plan called for Crittendens men to cross the river and attack the heights held by Breckinridges men. The Armies Clash While Crittenden was in the north, Thomas men held the Union center and McCooks formed the right flank. As his flank was not anchored on any substantial obstacle, McCook took measures, such as burning additional campfires, to deceive the Confederates as to the size of his command. Despite these measures, McCooks men bore the brunt of the first Confederate assault. Beginning around 6:00 AM on December 31, Hardees men moved forward. Catching the enemy by surprise, they overwhelmed Brigadier General Richard W. Johnsons division before Union resistance began to mount. To Johnsons left, Brigadier General Jefferson C. Davis division held briefly before beginning a fighting retreat to the north. Realizing that McCooks men were not capable of halting the Confederate advance, Rosecrans canceled Crittendens attack at 7:00 AM and began flying around the battlefield directing reinforcements south. Hardees assault was followed by a second Confederate attack led by Polk. Moving forward, Polks men met significantly stiffer resistance from Union forces. Having anticipated an early-morning attack Brigadier General Philip H. Sheridan had taken the necessary precautions. Sheridan Hazen Hold Mounting a vigorous defense, Sheridans men turned back numerous charges by the divisions of Major Generals Jones M. Withers and Patrick Cleburne while holding a small cedar forest that became known as the Slaughter Pen. By 10:00 AM, as Sheridans men battled, the bulk of McCooks command had formed a new line near the Nashville Turnpike. In the retreat, 3,000 men and 28 guns had been captured. Around 11:00 AM, Sheridans men began to run out of ammunition and were compelled to fall back. As Hardee moved to exploit the gap, Union troops worked to plug the line. A bit to the north, Confederate attacks against the brigade of Colonel William B. Hazen were repeatedly turned back. The only part of the original Union line to hold, the rocky, wooded area held by Hazens men became known as Hells Half-Acre. As fighting quieted, the new Union line was essentially perpendicular to its original position. Seeking to complete his victory, Bragg ordered part of Breckinridges division, along with units from Polks corps, to renew the attack on Hazen around 4:00 PM. These assaults were repulsed with heavy losses. Final Actions That night, Rosecrans called a council of war to determine a course of action. Deciding to stay and continue the fight, Rosecrans revived his original plan and ordered Brigadier General Horatio Van Cleves division (led by Colonel Samuel Beatty) to cross the river. While both sides remained in place on New Years Day, Rosecrans rear and supply lines were continuously harassed by Wheelers cavalry. Reports from Wheeler suggested that Union forces were preparing to retreat. Content to let them go, Bragg limited his actions on January 2 to ordering Breckinridge to clear Union forces from the high ground north of town. Though reluctant to attack such a strong position, Breckinridge ordered his men forward around 4:00 PM. Striking Crittenden and Beattys position, they succeeded in pushing some of the Union troops back across McFaddens Ford. In doing so, they ran into 45 guns arrayed by Captain John Mendenhall to cover the river. Taking severe losses, Breckinridges advance was checked and a swift Union counterattack by Brigadier General James Negleys division drove them back. Aftermath of the Battle of Stones River The following morning, Rosecrans was re-supplied and reinforced. Convinced that Rosecrans position would only get stronger and fearful that winter rains would raise the river and split his army, Bragg began retreating around 10:00 PM on January 3. His withdraw eventually halted at Tullahoma, TN. Bloodied, Rosecrans stayed at Murfreesboro and did not attempt a pursuit. Deemed a Union victory, the fighting raised Northern spirits following the recent disaster at the Battle of Fredericksburg. Transforming Murfreesboro into a supply base, Rosecrans remained until embarking on the Tullahoma Campaign the following June. The fighting at Stones River cost Rosecrans 1,730 killed, 7,802 wounded, and 3,717 captured/missing. Confederate losses were slightly less, numbering 1,294 killed, 7,945 wounded, and 1,027 captured/missing. Extremely bloody relative to the numbers engaged (43,400 vs. 37,712), Stones River saw the highest percentage of casualties of any major battle during the war. Following the battle, Bragg was severely criticized by other Confederate leaders. He only retained his post due to President Jefferson Davis inability to find a suitable replacement.